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What is image resolution?

When your artwork is on screen it’s usually displayed at 72dpi.
When your artwork is printed it will be 300dpi so the print result will be different from how it appears on screen

Image resolution and when relating to resolution in print artwork is a reference to the number of dots or pixels per square inch (dpi). The higher the dpi, the greater the resolution and the better the image quality. When you set up artwork for print, you should always start with a resolution of 300dpi.

Logos or images saved from web pages will usually be 72dpi. This is to save on the file size so that web pages load faster. These images will look good on the screen but will not print particularly well.

Helpful tip

When previewing your PDF on screen in Adobe Acrobat, if you zoom into 100% this will provide the closest representation as to how your artwork will print, if your imagery looks pixelated it will print this way.

If you’re setting up artwork for a large format product (i.e a PVC banner) slight pixelation shouldn’t affect the performance as it’s intended to be viewed from a distance.